Home staging is one of the best marketing tools you can use to sell your home, which is why it’s important to hire the right company. A staged home can result in a faster sale, so be careful to take the time to select a company who can stand behind their promises.
A home stager is not the same as a Realtor, and offers a different perspective and a different set of marketing skills. In order to find the best home staging company to suit your needs, here are five things you need to do.
1. Ask for referrals.
A good home stager would have plenty of previous experience, and some past success stories. A simple email or phone call to the referrals they supply should be enough to find out whether they are professional and brought results.
2. Ask questions.
A good home stager should be able to guide you through the process and offer advice. For example, where will your old furniture be kept? Who does the packing? Do they charge extra for furniture rental, over and above their own fees, or do they have their own inventory? When you first meet your home stager, have a list of questions prepared. If they can’t answer them directly and professionally, it’s time to call the next person on your list.
3. Do you like their style?
Look through their portfolio and make sure you like the look of the homes they have staged. Do they look professional? Do the styles of homes match the staging? It might not be your own personal style, but does it match the style of the target buyer? Do the furnishings, colours and propping look professional and well executed? A good portfolio is crucial.
4. Ask about results.
A home stager is there to increase the marketability of your home in order for it to sell faster. If they have done this successfully in the past, they should be able to provide you with real life examples of how they achieved a faster sale. Yes, the home should be staged to look beautiful, but more than that, it should be staged for the target buyer. Knowing the market and your target buyer are instrumental in getting faster results. Ask them to provide previous success stories.
5. Do you like them?
This might seem like a dumb one, but simply put, why would you work with someone that you don’t like? A home stager is going to have a very personal look at your home and your belongings. If you don’t like them, it’s going to be a bad experience and cause more stress. And who needs more stress when you are selling a home?